Why Our Email Marketing solution?

The ProspectSoft Email Marketing solution allows you to take full control over your Email Marketing campaigns. Using best practice email templates to ensure a clear and readable design, you can be sure that the email will be received in the same way you sent it, which ever email application is being used by the recipient.

Tracking and analysing reactions to your email can now be fully evaluated with the ability to understand who opened your email, what link they clicked on and which part of the email was of interest to them. This will greatly enhance your ability to tailor a message with a subject and content which will be of interest to the end reader.

Sales staff will now be able to assess the page and content that generated the interest, understanding what actions the reader has taken within the email. This gives them greater knowledge of what product or service the customer is interested in and allows for greater progression in the lead nurturing process.

 

CRM Integration

The tracking and analysing of reactions allows marketers to identify general points of success and failure in a campaign, as well as a subject's specific response. With CRM integration, information is centralised and appended to the readers contact area, providing an up to date record of the contact.

Any click through's, survey responses and actions can be used to bring master data up-to-date, with this information being used to improve future campaigns as well as managing and executing any follow ups. Utilising master data from your CRM system ensures emails are targeted and relevant with specific criteria easily defined against up-to-date information. Relevance can be further induced with follow up campaigns specific to a reader's previous response such as 'purchased xyz', 'took a survey' or 'clicked through to this product page', giving a real relevance of information to the reader.

 

Google Analytics

Integration with Google Analytics takes the insight you have into an email campaign even further. ProspectSoft E-mail Marketing solution allows you to setup auto-tags to emails campaigns and the links contained, allowing you to segment your website traffic by the actions the email recipient has taken.

This fantastic Email Marketing solution ticks all the boxes, to find out more click here to email or call us now on 0121 784 0077.