Engineering

 

Microtrading has significant experience of working with companies operating within the Engineering sector. The complexity of the IT solutions required for companies within this sector may seem quite daunting, but we have worked with a large number of organisations and know exactly which solutions work best.

Products and Services

As with each and every company a whole host of products and services would be applicable, however the below products could be suggested as being the most significant to companies within this industry:

• Pegasus
• Sage
• ProspectSoft

For details on our full list of products and services please click here, alternatively email or call one of our IT advisors now on 0121 784 0077.

Case Study - Kingfisher Industrial - CRM Solution

Kingfisher Industrial, based in Birmingham, is an engineering solutions provider. Specialising in solving industrial based problems within the bulk solid materials market, the company operate on a global scale taking their expertise to strategic partners worldwide. With a UK based, purpose built head office, Kingfisher offer a "one-stop-shop" service across a number of engineering solutions including design and manufacture, to a host of varying companies.

Business Challenge

Kingfisher operates across a number of industries providing products and services to a host of differing market sectors. With this come's long-term operations covering planning, design, manufacture and installation and as such, means a varying criteria of information positioned at numerous points of the supply chain.

Kingfisher therefore needed a proven solution which could help generate new opportunities by undertaking targeted marketing campaigns, manage the sales growth by tracking and reporting on the key sales parameters and provide a 360 degree view of the sales process to allow Kingfisher to react to changes in the market place in a proactive and timely fashion.

Business Solution

Microtrading were tasked with providing a proven, industry leading Customer Relationship Management (CRM) solution aimed at meeting Kingfisher's criteria. This resulted in the implementation of Prospectsoft's CRM solution. Providing a documented database for information across the company, the system provides a central point for all business functions from Marketing and Sales through to customer service and project management with the ability to integrate to the Sage accounts software. Supplying ProspectSoft CRM has enabled Kingfisher to effectively plan for business growth, by providing a 360 degree view of the sales process to ensure each opportunity is tracked and analysed through to a successful completion.

Key Benefits

- Generate new opportunities by undertaking targeted marketing campaigns

- Manage the sales growth by tracking and reporting on the key sales parameters

- 360 degree view of the sales process and tasks using the dash board reporting functionality

- Unique system of replication keeps mobile workers up to date, even without an internet connection

- Integration to Microsoft Office and Microsoft Outlook allows emails and relevant documents to be stored within the system.

Key Spokesperson - Julian Brindley (Sales and Marketing Director)

"Microtrading understood our business needs from an early stage and the project planning stages were seamless. We then moved onto adapting the CRM system to meet our exact needs and due to the total flexibility of the ProspectSoft system this was easily overcome and achieved, in fact it has over achieved many of my expectations.

Excellent customer service is about being aware of customer needs and reacting to them effectively. ProspectSoft CRM has definitely helped us to understand, anticipate and respond to our customers' needs in a consistent way, right across our organization.

I have been using CRM systems for almost two decades and I can honestly say that ProspectSoft CRM is the top of the league. When choosing a CRM it is important that you choose a provider that offers not only the right systems but the support to back it up....Microtrading tick all the boxes, their support has been tremendous. I would highly recommend them ......well done guys"

More information on our CRM system can be found here or alternatively speak to one of our CRM Consultants on 0121 784 0077 and find out how your business could benefit from impementing a Customer Relationship Management system.