Email Marketing

Email marketing now plays an essential part in a companies marketing strategy. As a prominent communications tool, email can now play a significant role in contacting current and potential customers alongside driving traffic to your website. Whilst you may associate email marketing with the numerous spam emails received in your inbox everyday, ensuring the correct message is sent to the correct person now has a greater importance than ever before.

Whether you send monthly newsletters, response forms or promotional news pieces on your latest products and services, the importance of generating an attention grabbing message that is of interest to the intended recipient plays a vital role in the campaign. There are three fundamental aspects of the email - From Address, Subject Line and the Preview Pane. As an email recipient only spends up to 2 seconds determining the interest of an email to them, these three aspects must be individually considered to ensure a greater chance of success.

 

Email marketing should be -

• Aimed at a specific target audience
• A method of capturing information and taking further action
• Providing a key and interesting message
• Generating a response
• Scientifically increasing success rates

 

Beyond the Click

"40% of Europe's email marketers don't know if their email messages are successfully delivered"

Many organisations send emails but fail to acknowledge to level of interest and further interaction the recipient has with the message content. This could be whether the email was opened through to the links they click on and which links they were.

The ProspectSoft Email Marketing solution allows you to fully track the email beyond the click including what page the visitor viewed; any survey responses and their area of interest which resulted in them being driven to your website. //Read More

This fantastic solution ticks all the boxes, to find out more click here to email or call us now on 0121 784 0077.